One of my students wrote about teaching for transfer. The evidence is dismal for secondary school achievement in this area. I looked for the OECD reference, and couldn’t find it, but 98.2% of UK 15 year olds unable to generalise their knowledge – pretty abysmal. I wonder if we do any better in HE? I doubt it, as we tend to use the same methods of teaching and assessment that are used in secondary schools. Bjork presents some great research about how we can improve transfer in our teaching, and why most teaching doesn’t succeed. I have to agree with Butterfield and Nelson (1989) who said that “educational institutions that do not promote flexible use of their teaching are inadequate”. We don’t just teach for the sake of teaching.